23
WHERE SPORTING EXCELLENCE MEETS INVESTMENT DISCIPLINE

23 isn’t just a number.
It’s a standard.

Made iconic by Michael Jordan, embraced by athletes who wanted to signal ambition and excellence, and carried in cricket by Shane Warne — 23 has come to represent competitive edge, composure under pressure, and the ability to deliver when the stakes are highest.

Prime. Indivisible. Uncompromising. — The number 23.

THE
PHILOSOPHY
“Greatness follows patterns — the same relentless focus, resilience, and competitive edge that define iconic performers who wear the number 23. True excellence is measured by consistency, clarity, and execution when it matters most.”
— 23 CAPITAL ADVISORS
THE ICONS OF 23 — AND WHAT THEY TEACH US ABOUT CAPITAL
23
Michael Jordan
NBA — CHICAGO BULLS

Relentless work ethic, mental toughness, and the ability to dominate when the stakes were highest. Jordan turned 23 into shorthand for “the best.”

The best investments reward preparation, not luck.

23
David Beckham
FOOTBALL — REAL MADRID

Beckham chose 23 citing Jordan — framing the number as a mark of ambition and excellence, and the pursuit of a higher standard across domains.

Excellence is not sport-specific. Neither is our edge.

23
Shane Warne
CRICKET — AUSTRALIA

Warne’s mastery of craft and record-breaking discipline deepened 23’s association with genius — the kind built over years of deliberate practice.

Genuine edge comes from mastery, not momentum.

23
The number itself
MATHEMATICS — PRIME

Prime, indivisible, and carrying symbolic weight across culture. Linked to innovation, exploration, and leadership — rare by nature.

We seek investments that are rare by nature.

THE NUMBER
IN CONTEXT
Prime
Indivisible — cannot be broken down
6×
NBA championships wearing 23
708
Test wickets — Warne’s record in 23
1
Standard — extraordinary
01 — SELECTIVE
A limited partnership

Champions don’t dilute their focus. A focused, disciplined approach — fewer positions means deeper conviction, greater attention to each holding, and outcomes that reflect genuine edge.

02 — DISCIPLINED
Rigorous by design

Jordan didn’t win six championships on talent alone. Our process is grounded in deep fundamental research and independent thinking. We follow the analysis, not the crowd.

03 — ALIGNED
Skin in the game

Warne bowled like his reputation depended on every delivery — because it did. We invest our own capital. Our interests and our outcomes are one and the same.

Nick Atkinson — Founder, 23 Capital Advisors
Taken at his favourite surf break
FOUNDER & PRINCIPAL

Nick Atkinson

MBA · BCom · GradDipAppFin

Nick Atkinson has spent a lifetime doing two things: competing and compounding. On the slopes, in the surf, on the water, and across the world’s capital markets, he has built a career defined by the same qualities that drew him to sport — preparation, precision, and the conviction to act when the moment demands it.

With over 30 years of equity capital markets experience spanning trading, equity research, research sales, corporate finance, M&A, and investment management, Nick has operated at the highest levels of global finance — across London, New York, and Australia. His deep specialist expertise in Energy, Healthcare, Life Sciences, and Small-to-Mid Capitalisation companies has been forged through cycles, across continents, and under real pressure.

“The best athletes and the best investors share something fundamental — they don’t fear the difficult conditions. They train for them.”

— NICK ATKINSON, FOUNDER

The name 23 Capital Advisors is no accident. Nick’s lifelong passion for sport — from rugby to downhill skiing, from offshore fishing to learning to kite surf well past 50 — has shaped his philosophy as deeply as any Bloomberg terminal.

SKIING SURFING KITE SURFING GOLF MTB FISHING RUGBY
Nick Atkinson MBA, BCom, GradDipAppFin
GET IN TOUCH

Start a confidential conversation

23 Capital Advisors is a proprietary investment vehicle and does not currently manage external capital. General enquiries are welcome.

All communications are treated with complete confidentiality.

DIRECT ENQUIRIES

To begin a conversation, reach us directly at:

enquiries@23capital.com

We respond to all enquiries within one business day.
All communications are treated with complete confidentiality.

23 Capital Advisors Pty Ltd is a proprietary investment vehicle. It does not currently manage external capital and does not hold an Australian Financial Services Licence (AFSL). This website is for informational purposes only, does not constitute financial advice, and does not represent a solicitation or offer to invest. Past performance is not indicative of future results. All references to sporting figures are used for illustrative and brand narrative purposes only and do not imply endorsement or affiliation.

23 Capital Advisors is a proprietary investment vehicle managing the principal’s own capital. It does not hold an Australian Financial Services Licence and does not currently manage external capital.